Eat Just manufactures and markets plant-based food products. Its flagship product is plant-based scrambled eggs. Eat Just aims to build a food system "that makes it really easy for people to eat well." The company offers its scrambled egg product, a folded egg, and sous-vide egg bites. Eat Just products are sold mainly through national and local grocery stores. The company additionally sells to restaurants. In November 2020, Just announced it received regulatory clearance to begin selling cultured chicken (lab-grown chicken) in Singapore through its subsidiary GOOD Meat.
Eat Just was founded in 2011 by Josh Tetrick and Josh Balk and is headquartered in San Francisco, C.A. Notable investors include Qatar Investment Authority, Horizons Ventures, and Khosla Ventures.